A favorite product of several hard-riding Whitehorse staffers, this quarter-inch reflective wheel tape really improves the conspicuity of your bike, especially from the side (the pictures don't really do it justice). A clever rim applicator (included) makes installation easy, and there is enough tape to cover both sides of two wheels. Also can be used as reflective pinstriping on luggage, frame rails, grab handles, etc. We really love this stuff!
Available in White and Red.