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BMW Motorcycles: The Evolution of Excellence

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BMW Motorcycles: The Evolution of Excellence

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  • BMW Motorcycles: The Evolution of Excellence
  • BMW Motorcycles: The Evolution of Excellence, Back cover
  • BMW Motorcycles: The Evolution of Excellence
  • BMW Motorcycles: The Evolution of Excellence
  • BMW Motorcycles: The Evolution of Excellence
  • BMW Motorcycles: The Evolution of Excellence
  • BMW Motorcycles: The Evolution of Excellence

Details

This is the fascinating story of one of the world's most admired and enduring motorcycle companies. Early in the last century, driven by an obsession for quality and reliability, BMW applied the knowledge gained from its manufacture of airplane engines to build a breed of motorcycles that aimed a notch above the crowd. From its early racing victories, the company learned how to make tough, reliable machines that would win races - and allow motorcyclists to go anywhere in the world with confidence.

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The book details the history of BMW Motorrad, from its inception in 1917 to the present. During its life, the company has endured wars, post-war restrictions on its production, world recessions, and intense competition from formidable Japanese manufacturers. But in spite of the fierce marketplace in which it operates, the company has survived and flourished, owing in no small part to the deeply ingrained principles that have guided the company from its beginning: a passion for quality and reliability, and a willingness to apply new motorcycle technologies to achieve those objectives. BMW of the twenty-first century is a company whose pace of innovation and new product introductions is stunning.

Table of Contents

  • 1917 through 1945
  • 1945 through 1956
  • 1957 through 1969
  • 1969 through 1993
  • 1993 to present
  • interview with David Robb
  • historical timeline
  • about the author
Order Code BMWEX-A
Binding Softbound
Format 9.13 by 6.8 inches
Pages 178
Illustrations color
ISBN 1-884313-57-4
Author Kevin Ash
Publisher Whitehorse Press
Publication Year 2006

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